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About Crush Boutique

Crush Boutique provides customers with a well-curated collection of the best in women’s contemporary fashion. Owners and childhood friends Rebecca Hall and Laura Macris select diverse pieces for a diverse city. From casual-chic to elegant cocktail, Crush’s style can best be described as sophistication with a touch of whimsy. Macris and Hall juxtapose up-and-coming designers like Rory Beca and Yumi Kim with celebrity loved lines like Alice + Olivia, J Brand and House of Harlow 1960, thus creating an unmatched shopping experience. Fashoin-forward women can visit both of their brick and mortar locations in Boston, as well as shop their expansive online operation.

Personal shopping, private shopping parties, and closet cleanses allow women the luxuries of department stores and stylist services in an intimate environment.  Varied price points and an educated, savvy staff create superior customer service that Bostonians and online shoppers-alike have grown to cherish. Time and time again Crush will indulge your inner fashionista.

Notably, Crush has been featured in Lucky Magazine, InStyle, Glamour UK, and Us Weekly. Additionally, Crush has received a number of Boston accolades; this includes winning various “Boston’s Best” awards by The Improper Bostonian and “Best of the New” by The Boston Globe. For more information visit our Press Page. Crush opened on Beacon Hill in April 2007, and the second location on Newbury Street opened on Valentine’s Day 2012. You can find the same exceptional service and warm atmosphere at both locations.

About Laura Macris + Rebecca Penner

Growing up together in Guilford, Connecticut, Laura Macris and Rebecca Hall spent their teenage years recreating looks from fashion magazines and sketching their own designs. Always styling their friends, the girls’ interest in fashion grew, as did the desire of opening their own boutique one day. The pair attended different colleges and entered the corporate world upon graduating, but their dream never fell to the wayside. Though they worked in public relations and finance, respectively, the girls wanted to ensure their dream would become a reality--they took time to travel to New York and Los Angeles to research new designers, and they began taking fashion classes at the Massachusetts College of Art. After years of hard work and dedication, Crush Boutique opened its doors in April 2007, when the girls were just 25 years old. 


Inspired by their many “crushes” on articles of clothing, handbags, and accessories, the girls opened their boutiques - “Crush.” Laura and Rebecca wanted one word that is short, sweet, and memorable. The word is innocent and flirtatious, just like the girls’ style. It was the perfect fit for a store that exudes their love of all things fashion.

Both Rebecca Hall and Laura Macris reside in Boston, and you’ll find them in their stores most every day. Rebecca can often be found in ripped jeans, a white tee, fabulous accessories, and a black leather jacket. Catch Laura rocking patterned shorts, a silk blouse, and high-heeled booties. The girls still play dress up together, and will continue to do so for many years to come.