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About Crush Boutique

Founded by childhood friends Rebecca Penner and Laura Macris, Crush Boutique specializes in providing customers with a well-edited collection of the best in women’s contemporary fashion. By juxtaposing up-and-coming designers like Rory Beca and Yumi Kim with celebrity loved lines like Alice + Olivia, J Brand and House of Harlow, the girls’ stores offer their following of fashion forward women an unmatched shopping experience at both of their brick and mortar locations in Boston, as well as their expansive online operation. Personal shopping, private shopping parties and closet cleanses allow women the luxuries of department store and stylist services in a more intimate environment.  Varied price points and an educated, styling-centric staff round out the superior customer service that Bostonians and online shoppers-alike have grown to cherish. Time and time again Crush will indulge your inner fashionista. Crush Boutique was named Best of the New for 2008 by Boston Globe Magazine, Boston's Best for Women's Moderate Clothing in 2011 by The Improper Bostonian, Boston's Best for Party Dresses in 2012 by The Improper Bostonian, Boston's Best for Women's Moderate Clothing in 2013 by The Improper Bostonian, and was nominated for Boston Magazine's Best of Boston 2013 Reader's Choice in the Best Clothing - Women's Casual category. Crush has also received accolades from Lucky Magazine, Daily Candy, Yelp, and Store Adore. Rebecca and Laura opened their first location on Charles Street in Boston's Beacon Hill in April 2007 and were thrilled to expand Crush to Newbury Street in Boston's Back Bay on Valentine's Day 2012. You can find the same warm atmosphere and exceptional customer service at both locations.



About Laura Macris + Rebecca Penner

Growing up together in Guilford, Connecticut, Laura Macris and Rebecca Penner spent their teen years recreating looks from fashion magazines and sketching their own designs. Always styling their friends and each other, the girls’ interest in fashion grew into the desire of opening their own boutique together one day. Though the pair attended different colleges and entered the corporate world after graduation, their dream never fell to the wayside. Working in public relations and finance, respectively, the girls began traveling to New York and Los Angeles to research new designers, and taking fashion classes at the Massachusetts College of Art to ensure that their dream would one day become a reality. After years of hard work and dedication, Crush Boutique opened its doors in April 2007, when the girls were just 25 years old.

Both Rebecca Penner and Laura Macris reside in Boston, and each is in one of their stores most every day. The girls continue to play dress up and shop together, and will continue to do so for many years to come.