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Crush Featured in Beacon Hill Patch

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Crush Boutique to Open Second Store

Celebrating its success on Charles Street, the boutique plans to open a new store on Newbury Street this spring.

Crush Boutique will celebrate five years of business on Charles Street by opening a second store in the Back Bay this spring.

The new spot, at 264 Newbury St., will offer the same friendly customer service, variety of price points and a mix of cocktail and casual attire including lines by Alice + Olivia, Whitney Eve, Wink NYC, Shoshanna, Madison Marcus, Dolce Vita, Romygold and Rory Beca. The Newbury Street store will also be home to Rebecca Taylor, Lucca Couture, Gold Hawk, Riley, Velvet and Ella Moss.

Crush Boutique, founded on Charles Street in April 2007 by childhood friends Rebecca Penner and Laura Macris, specializes in providing customers with a well-edited collection of the best in women’s contemporary fashion. It was named Boston's Best by the Improper Bostonian and has received accolades from the Boston Globe, Lucky Magazine, Daily Candy, Yelp, and Store Adore.

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