A new source of designer clothes and accessories is coming to the Back Bay just in time for the spring collections.
Crush Boutique, which has a had a shop on Beacon Hillâ€™s Charles Street since 2007, is set to open a second location at 264 Newbury St. where its owners promise they will offer both familiar and new brands to shoppers.
â€œWe love searching for fresh, new lines and then showcasing them in-store. Now weâ€™ll do it twice over. It will also serve as a great opportunity to carry more designers in our ever-growing online store,â€ Laura Macris, co-owner of the boutique, said in a statement.
The new boutique, which focuses on casual and cocktail attire, will carry some clothing lines found in the Beacon Hill shop, including Alice + Olivia, Whitney Eve, Wink NYC, Shoshanna, Madison Marcus, Dolce Vita, Romygold and Rory Beca, but will offer different styles and items at each location.
The shop will also carry some new-to-Boston brands at its Newbury Street location, including Boulee, House of Harlow 1960 Handbags, Brandy Melville, and Sam & Lavi.
As for what shoppers can expect when the boutique opens, Macris offered a glimpse into the offerings for spring.
â€œSherbert hues, pleats, 1920s trends, cropped tops and hyperbright florals will give our new store the fresh, flirty look that Crush is known for,â€ she said.
The new location, between Fairfield and Gloucester streets is set to host a grand opening on Valentineâ€™s Day where shoppers will be treated to goodie bags, treats, and blowouts from new neighbor Emerge Spa and Salon.